Remember Jim Schembri — The Age’s film critic and senior writer (of turgid snobbery) — writing his unique brand of cutting satire on the topic of blogging last year?
Hi there! And welcome one and all to my brand-new blog! Isn’t it great? How do you like it so far? Is this cool, or what? You bet!!!
Well, you’ll never guess, but Schembri has started blogging for Fairfax’s network of try-hard blogs.

But let’s have another look at his 2006 piece of blog-bashing.
The first thing I should do is come up with a really coolsounding name for my blog. Can you think of any? I was thinking of Blogsworld or Blogospace or Blogsmire, something with blog in it. Or Hunk O’Blog. Ha ha! I love that last one!!! If you’ve got any suggestions, post them to me. I’d love to hear them.
Um, how about Schembri or CineTopia? Oh, too late.
Blogging is where you basically just pour all your thoughts out on the internet and tell the world what’s on your mind, and you just write about it and anything you feel! Isn’t that cool?! And the great thing about blogging is that anyone can do it!! You don’t have to be a writer or anything. You don’t even have to know how to write. You just go ahead and comment on anything you like. You just do it! And you know what that is? It’s the democratisation of the internet!
Sounds like a good old-fashioned mainstream journalist having a demarcation tantrum over a non-journalist daring to, you know, write.
And the best thing of all, you don’t have anybody looking over your shoulder or interfering or making suggestions or reading over anything that you write. And you sure as hell don’t have to double-check anything before you send it out to the world.
I bet the manager of The Age Blogs won’t mind being told that.
Anyway, that’s all from me for now. I’ll be updating this blog regularly, so when I check in next time I expect to see a whole lot of comments! So blog me! About anything. I’d love to hear from you. From anybody. Please.
Compare that piss-taking to how Schembri signed off his first ever blog post for Fairfax?
Your valued thoughts are hereby sought.
(Read: Validate me by commenting, please!)
What a goose.
