Most readers know that I’m a keen cyclist (not the wang pant-wearing, hell ride-riding variety; rather the commuting to work and the pub variety) and I’ve written before about close calls I’ve had on the streets of Melbourne thanks to idiot drivers. So I did enjoy this cyclist awareness advertising campaign aimed at the vehicle drivers of London. Bit weird, but cool.

Friday 28 March 2008, 6:04 pm #Adam
lolz
Friday 28 March 2008, 6:48 pm #Bron
Gosh, I totally fell for it.
Friday 28 March 2008, 10:54 pm #Wah
I got 13 and missed the bear.
That’s a great ad, the Poms are great at ads. When I lived there I looked forward to ads.
The good thing about that ad is it sends a good message about cyclists without making you hate them even more.
Friday 28 March 2008, 10:57 pm #Ant Rogenous
Cyclists? I drove home from dinner tonight looking out for bears.