Fairfax’s baby-related advertising conduit, Essential Baby, offers some handy hints for having sex that increases the chances of conception.

How important is it to orgasm?
Whilst sperm can leak out prior to ejaculation, clearly it is important for the man to reach orgasm in the act of ‘baby-making’!

Thousands of Australian couples who have hitherto been unsuccessful in their attempts to have a baby will doubtless thank Fairfax for this crucial advice.