Another week, another inevitable backlash.

Despite what some people say, this sketch isn’t making fun of children with terminal illness, but rather our attitudes towards them. Are the kids in this the target of ridicule, or the faux terrible charity?

In the end though, the sketch is a failure for comedic reasons, not for moral ones. Like most ad parodies, it’s very by-the-numbers. The moral outrage this morning is the result of the sketch failing to make anyone laugh. As a result, everyone missed the point and it appeared as though the humour in the sketch came from lambasting dying children, which it wasn’t supposed to.

It was clumsy comedy that they simply should have handled better.

Incidentally, it’s almost a virtual re-write of a McDonald’s House charity parody they did on CNNNN for Fungry’s, and I don’t remember anyone complaining then. Why? Because the sketch hit its satirical mark and there was no question as to where the comedy was aimed.

But to all the people complaining – how many of you even saw the sketch go to air? Mia Freedman didn’t. Like the obituary song, most of the outrage will be generated by the current affairs and morning shows who will gleefully replay it in a cheap grab for ratings.

Seriously, wowsers, go back to The Wedge.